TS Trask The Luxe Better Brush, Blonde Tortoise

Health & Beauty is final sale. 

The Luxe toothbrush is where TRASK began. Our co-founder Marjorie, a dentist, loved her tortoiseshell eyeglasses and thought: we choose beautiful frames for our eyes, so why not a beautiful brush for our smile? The Luxe Classic Tortoise was the first brush she made. Its handle is premium cellulose acetate, the same material used in fine eyewear, which gives each pattern depth and a warm, polished feel in the hand, from tortoiseshell to stripes to marbled glass.

It has the same dentist-designed shape as every Better Brush: soft DuPont Tynex bristles that are gentle on gums and enamel, a curved neck for the back molars and a long handle that fits every hand. Each brush comes with a Brushmate, a stand at home and a cover when you travel.

• The elevated gift. It’s the one customers choose when they want something special, for a host, a birthday or themselves.

• Looks like an accessory. Acetate patterns sit naturally beside eyewear, jewelry and home goods, which makes it easy to merchandise outside the bath aisle.

• Ready to give. It arrives in a window box, gift-ready.

• A reason to come back. Dentists recommend a new toothbrush every three months, so customers return to restock.

• Recognized. Featured on TODAY, winner of ELLE’s inaugural Lip Service Award, and seen in Architectural Digest, Veranda, Real Simple, Town & Country and Goop.